DS Design Service: from 4x4 accessories to the democratisation of rooftop tents
Founded in 2011, DS Design Service SA has transformed a passion for 4x4 expeditions into an entrepreneurial adventure that redefines modern camping. With its Swisskings brand and its online store accessoires4x4.ch, the company has established itself as a key player in the European market for rooftop tents and outdoor accessories.
A journey driven by passion
Before DS Design Service, the founder had already made her mark in the sector with a company specialising in off-road vehicle preparation and the import of 4x4 accessories. The sale of this first company in 2010 paved the way for a new adventure focused on the design, development and marketing of products aimed at travellers seeking autonomy.
4x4 expeditions across Europe and Africa strengthened her conviction: to truly experience adventure, you must be well equipped. This vision gave birth to Swisskings, a range designed to make nomadic camping easier.
Swisskings: the rooftop tent accessible to everyone
Initially reserved for 4x4 enthusiasts, the rooftop tent is now embraced by a much wider audience: families, vanlifers or simple outdoor lovers. Thanks to Swisskings, an ordinary car equipped with roof bars becomes a mobile campsite capable of hosting two to seven people.
The strategy is clear: offer robust, stylish and affordable products through long-term partnerships with Chinese factories, then sell directly via accessoires4x4.ch. The result: a booming market, particularly in France and Italy.
A range designed for autonomy
Over the years, DS Design Service has expanded its offering to meet the growing needs of travellers. Swisskings rooftop tents now come in several formats and suit both couples and large families. They can be completed with awnings and extensions that turn a simple stop into a real living space. To extend the experience, the brand also offers camping accessories such as storage solutions, lighting equipment and refrigerators that guarantee autonomy and comfort in the wild. Finally, 4x4 equipment — a legacy of the company's beginnings — continues to support enthusiasts of extraordinary routes.
From product to lifestyle
In just a decade, DS Design Service has supported a profound transformation: equipment is no longer only functional, it has become a symbol of freedom. Rooftop tents and their accessories represent a new way of travelling — simpler, more mobile, and fully focused on experience.
